Seize the Data – Amersterdam HPE Advanced Analytics World Tour

09:30 – 010:00 Registration and Walk-in With Coffee
10:00 – 10:10 Welcome and Introduction

Speakers: Bill Saumarez

10:10 – 11:10 Keynote Sessions

HPE Big Data executives reflect on the state of the industry and how every facet of business is being transformed with Big Data. Gain insights from top technologists on high performance analytics and the future of machine learning plus some exciting announcements.


Speakers: Joy King, John Margaglione, Chris Goodfellow

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11:10 – 11:25 Coffee Break

Demo zone open

11:25 – 12:00 The Analyzer of Everything – How Philips Derives Actionable Insight from Sensor Data

Personal health monitors tracking your fitness, trash cans monitoring their fullness, watches telling you more than just time. Clearly, more and more “offline” things are coming “online,” moving from isolation to connected to IOT. But how do you, as a product manufacturer or business, unlock the value from these connected things and transition from science experiment to business-critical initiative that differentiates your product or service? Join us to learn how Philips simplified IOT with HPE Vertica to focus on improving digital imaging equipment, reduce costs and improve customer satisfaction.


Speakers: Mauro Barbieri

12:00 – 12:30 Billions of Rows, Millions of Insights, Right Now!

We are inundated with buzzwords in the IT industry “Big Data,” “real time,” “unstructured data.” But the reality is, many of us still need to work with both our Big Data sources as well as our traditional relational data to achieve new insights from the fire hose of information that is flowing at us in increasingly heavy volumes. Join us for this presentation as data warehousing & BI guru Rob Winter’s covers building an infrastructure to allow real time reporting on top of billions of records using the HPE Vertica Analytics Platform and Tableau, along with few other complimentary tools. You’ll also learn which pitfalls to avoid.


Speakers: Rob Winters

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12:30 – 12:45 Lunch and Showcase

Demo zone open

13:45 – 14:20 Track 1: Structured Data Insights: The Vertica Architecture Advantage

It’s widely known that the HPE Vertica Analytics Platform provides blazing-fast performance for thousands of organizations. But how does Vertica actually make that happen? Join us to look under the hood of Vertica and learn about the core technologies, approaches, and to get a glimpse of HPE “Excavator,” the newest version of HPE Vertica.


Speakers: Ben Vandiver

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Track 2: IDOL Enterprise


HPE IDOL Under the Hood: Indexing and Search of Human Data

Extract deep understanding from unstructured, human data and rich media (Speech, Image, and Video) with HPE IDOL. We discuss how IDOL handles search and analytics, and examine the techniques and algorithms that underpin this technology.


Speakers: Brian Cowe

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14:20 – 15:00 Track 1: High Performance Analytics in the Real World

Hear how HPE Vertica has helped businesses in varied industries to gain competitive advantage and win with blazing fast analytics.


Speakers: Jeff Healey

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Track 2: Machine Learning APIs and Services for Data-Rich Problem Solving



Using Machine Learning presents exciting new possibilities for developers and data scientists who are solving hard problems. With over 60 Machine Learning APIs for image recognition, face detection, prediction, recommendation, graph analysis, and text analysis, HPE Haven OnDemand (HOD) is a developer power-tool for building applications and doing data analysis. We will explore the APIs, see use cases, and dive under the hood of Haven Search OnDemand, a proven example of Machine Learning, applied.


Speakers: Raluca Lehadus


15:00 – 15:20 Coffee Break
Demo zone open
15:20 – 16:00 Track 1: Tapping Hadoop, Kafka, and Spark to Turbocharge Your Big Data Analytics



Has your organization invested in Hadoop, yet still struggles with underperforming query performance? Are you interested in embracing emerging technologies like Kafka and Spark to capitalize on new analytical use cases? You are not alone. Join us to learn how HPE Vertica will help you to capitalize on these opportunities – from leveraging SQL on Hadoop for high-performance data exploration to combining the strengths of Spark, Kafka and Vertica for streaming, interactive, and batch workloads.


Speakers: Ben Vandiver

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Track 2: Customer Use Case



Customer Case

Speakers: Mark Reisz

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16:00 – 16:15 Closing
16:15 – 18:30 Networking Cocktail

Demo zone open


Joy King – Speakers
VP, Product Marketing & Field Engagement
Big Data Platform


Joy leads Product Marketing & Field Engagement for Big Data Platform. Her team produces all core content for enablement, sales tools, analysts & media, messaging and all forms of marketing campaigns. Joy is also responsible for employee communications.
During more than two decades in the information technology industry, Joy has enjoyed extensive sales, business development and marketing experiences. Prior to her current role, she led HP Software’s Learning, Development & Talent Management function as well as acting as the HR Business Partner for HP Vertica. Her recent marketing experiences include Marketing Communications & Global Programs for the HP Communications & Media Solutions business as well as leading the global Communications, Media & Entertainment Marketing team that was responsible for sales empowerment and training, market influencer activities including media and analyst relations and direct customer touch programs including tradeshow management and demand generation. Her sales leadership and global account management form the foundation of her career experience.
Joy holds a B.A. from the University of Virginia where she focused on public communications and persuasion theory and an M.B.A. from Duke University. She lives in Raleigh, North Carolina.



John Margaglione – Speakers
WW VP Systems Engineering
Big Data Platform


John Margaglione is responsible for global presales and systems engineering for HP Software’s Big Data Platform. John was brought to HP through the acquisition of Vertica Systems in 2011. John’s global team is responsible for presales, data science and best practices.
John is a recognized expert in Big Data technologies, including traditional databases, columnar databases, NoSQL technologies and data science. John comes from a statistics background, with over 20 years of experience in software development, consulting, and sales.
Before HPE, John held a global role at Oracle, where he worked on strategic partnerships with Oracle’s Linux and Virtualization technologies, as well as middleware products from the BEA acquisition. John started his career at Accenture and PwC, where he co-developed their Information Technology Infrastructure Methodology.



Chris Goodfellow – Speakers
Chief Technology Officer
Haven OnDemand


Chris Goodfellow is CTO of Haven OnDemand. Chris leads the technical, product management and service delivery of Haven OnDemand, having been involved directly in the architecture and design of both the product and how it is delivered. Chris has over 10 years’ experience in the design and delivery of both large scale analytics platforms and SaaS services having architected and design a range of on-premise and SaaS analytics platforms ranging from the backend of news delivery platform for one of the world’s leading news providers through to Petabyte scale e-discovery systems.



Dr. Mauro Barbieri – Speakers
Senior Scientist
Philips Research


Dr. Mauro Barbieri received a M.Sc. degree in Informatics Engineering from the University of Bologna, Italy in 2000 and a Ph.D. degree from the Eindhoven University of Technology in 2007. In 2001 he joined Philips Research in The Netherlands where he contributed to innovations in various domains, including video retrieval, recommender systems, data analytics and machine learning. He is currently leading the research activities on smart maintenance for Philips Healthcare. He has more than 30 publications in international conferences and scientific journals and he is a co-inventor of more than 15 US patents.



Rob Winters – Speakers
Expert Practitioner, Head Business Intelligence and advanced analytics


For the last ten years, Rob has been leading leading analytics and data warehousing teams in industries including telecom, gaming, ecommerce, and travel. Currently he is heading Business Intelligence and advanced analytics at TravelBird, one of the hottest startups in the Netherlands.



Ben Vandiver – Speakers
Senior Engineering Manager
HPE Software Big Data Platform


Ben is an old-timer, having joined Vertica as an engineer in time to ship Vertica 2.5. He has worked on many areas of the product, mostly relating to distributed infrastructure, data load, and workload management. Nowadays, he manages several engineering teams that work in the guts of the Vertica server, while also moonlighting as a technical resource. Ben has a Ph.D. from MIT in Computer Science and enjoys swordfighting in his spare time.



Brian Cowe – Speakers
Senior Product Manager
HPE Software Big Data


Brian is a Master Technologist in the HPE Software Big Data business group. Having been an HPE IDOL developer in a former life, he is now part of the product management team. He focusses on understanding customer aches and pains, allowing him to determine the best direction for Big Data products. Before HPE, Brian held a variety of technical and commercial roles a number of Cambridge high tech companies, in the areas of application delivery, security and IPTV. Brian’s early career was in teaching and research at the University of Cambridge Computer Laboratory, with a focus on computer systems networking. He holds a master’s degree in Computer Science from Cambridge.



Jeff Healey – Speakers
Director of Product Marketing
HPE Software Big Data Platform


Jeff leads the product marketing efforts for the HPE Big Data. With more than 15 years of high-tech marketing experience and deep knowledge in messaging, positioning, and content development, Jeff’s previously led product marketing initiatives for Axeda Corporation (now PTC), the leading M2M platform for sensor data and the Internet of Things. Prior to Axeda, Jeff held product marketing, customer success, and lead editorial roles at MathWorks, Macromedia (now Adobe), Sybase (now SAP), and The Boston Globe.



Raluca Lehadus – Speakers
Senior Software Enginner
Haven onDemand


Raluca Lehadus is a senior Software Engineer and been part of Haven OnDemand since its inception. Raluca has helped develop a number of the functions of Haven OnDemand ranging from Speech Recognition through to the Connectors and Indexing APIs.
Raluca is also the roving part of Haven OnDemand R&D, working with a range of our customers to help them best understand how to use Haven OnDemand and in return provide the voice of the customer within R&D. Raluca holds a MEng in Software Engineering from University of Sheffield, UK.



Mark Reisz – Speakers
Media Info Groep


Mark Reisz is CEO of Media Info Groep. After a Business Science study at the Erasmus University he started working for Media Info Groep. In 1999 he became CEO and transformed Media Info Groep from a traditional organization into a technical advanced media monitoring and analytical organization.
He has a large experience with search solutions, Big Data and process automation. Introduced HP Idol into the organization almost ten years ago and is still expanding the possibilities.